Growing your business takes forecast, and any booming marketing activity should start with a detailed preparation. We are well-built believers that a successful marketing strategy requires having multiple marketing tactics working in harmony.
That is why White Gold Technologies developed the 360 Degree Digital Marketing Strategy to address client’s total online presence in a thorough and holistic fashion.
We recognize that the nature of business and marketing has changed radically in the last decade:
- 84% of B2B marketers use social media in some outline. (Source: Aberdeen Group)
- 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Source: Exact Target)
- Articles with images get over 94% more views than those without an image. (Source: Jeff Bullas)
- Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI from inbound marketing. (Source: HubSpot)
- Appropriate emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research)
- Companies that blog typically receive 97% more inbound links. (Source: HubSpot)
- 79% of marketing leads never convert into sales. (Source: MarketingSherpa)
- Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
- 88% of B2B Marketers cite case studies as the most effective form of content marketing. (Source: Content Marketing Institute)
- 93% of business buyers use search to begin the buying process. (Source: Marketo)
In other words, White Gold Technologies do marketing your business using a sophisticated combination of elements like search engine optimisation, social media, blog posts, podcasts and video posts, you are most likely not attracting the volume of traffic, leads and customers you deserve.
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